Real Estate, Finally
Live market data, intelligent search, AI-powered analysis, and a personal assistant that acts on your behalf. All in one platform, on every channel.





15+
YEARS OF MARKET HISTORY
4,000+
PROJECT RECORDS
1M+
TRANSACTIONS ANALYSED
650+
DEVELOPERS COVERED
Everything You Need. One Platform.
FullStory brings together the tools, data, and intelligence that Dubai's real estate market has been missing.
Meet Thea. Your AI Assistant.
She doesn't just answer questions. She advises, analyzes, monitors, and acts on your behalf.
Ask Her Anything
Search projects, compare developers, analyze areas, check pricing. Thea pulls live data and gives you an answer with conviction.
Every Channel
WhatsApp, Telegram, voice, or the web. Same AI, same capabilities. Talk to Thea wherever you are.
Market Intelligence
DLD transactions, price trends, volume signals, appreciation analysis. Thea interprets the data and tells you what it means.
Works While You Don't
Monitor pricing, track new launches, alert you to opportunities. Thea researches, compares, and reports back on her own.
Whether You're Exploring, Closing, or Scaling
FullStory adapts to your role. Everyone gets the same powerful platform, with features tuned to how you work.
Explore Every Project
Browse thousands of project records on an interactive map with availability, pricing, and handover dates.
AI-Powered Advice
Tell Thea what you need. She recommends the right projects based on your budget, lifestyle, and goals.
Market Transparency
See real transaction data, price trends, and area comparisons. No guesswork, no outdated brochures.
Price & Launch Alerts
Get notified when new projects launch or prices change in areas you are watching. Never miss a drop.
Simple, transparent pricing
One platform for your entire real estate workflow. Start free, upgrade when you're ready.
Free
Browse the market and discover projects
Includes
- Browse thousands of project records on the map
- Full search & filter
- 15 Thea messages/mo
- Up to 5 favorites & alerts
- Market intel overview
- Book units with developers
Pro
Your AI-powered edge in every deal you run
Billed annually
Everything in Free +
- Unlimited Thea messages
- Full project & unit details
- Full market intel & transactions
- Unlimited comparative analysis
- Unlimited proposals
- All messaging channels
- Contacts & notes
Team
Run your brokerage from a single platform
Billed annually
Everything in Pro +
- Admin dashboard & roles
- Team usage analytics
- Agency branding on proposals
- Lead management & scoring
- Deal pipeline & stages
- Task & follow-up automation
Start with a 7-day free trial on any paid plan.
Frequently Asked Questions
Everything you need to know about FullStory. Can't find what you're looking for? Reach out to us directly.
Articles
Insights, market reports, and guides for Dubai's real estate market.

Who Actually Made Money in Dubai Real Estate
We rebuilt 47,803 cases where a single Dubai home was bought and then sold again, and measured what the seller actually earned — by area, developer, building, unit type and timing. Most owners made money. Almost none of them beat the market that made it for them.

Are Dubai Property Prices Falling?
Sale prices are at multi-year highs but the secondary market has nearly halved. New apartment leases dropped 10% in two months. An honest read of Dubai Land Department data on what is actually happening — and why.

Dubai's Supply Wave, and Who Will Deliver It
Dubai is launching and building homes faster than at any point in its history. The number of homes coming matters less than the pace at which they will actually arrive — and the Land Department's own records show a wide gap between developers on delivery.
